LOOP

2025
Poster Design

LOOP is a digitally illustrated poster created for the exhibition “Besatthet” (eng: Obsession). The project explores collective nostalgia tied to the pre-2015 internet era, drawing from shared references, memes, and conversations.

Developed through an open, exploratory process, the design embraces an anti-design approach by favoring spontaneity, distortion, and emotional resonance over structure and grid systems. The poster was also made interactive, inviting viewers to engage, discuss, and reflect on which references they connect with most.

By prioritizing recognition and shared memory, LOOP examines how digital culture shapes collective identity, turning personal obsession into a participatory visual experience.

©2026