If Italo disco and the K-drama Reply 1988 were a duo, it would be Gochu Amore; a fictional food truck serving street food inspired by the Korean and Italian cuisine. The concept behind the menu is to share the food with friends, hence the slogan: share the love.
The visual identity features a modern take on retro disco aesthetics, combined with a checkered kitchen towel pattern and playful bilingual typography. Color palette references both the Taegukgi flag and the Italian flag.
Conceptually the food truck combines the essence of food culture in both Italy and South Korea; that sharing is caring, eating food together is a part of the culture and a gesture of care for one another.
The visual identity features a modern take on retro disco aesthetics, combined with a checkered kitchen towel pattern and playful bilingual typography. Color palette references both the Taegukgi flag and the Italian flag.
Conceptually the food truck combines the essence of food culture in both Italy and South Korea; that sharing is caring, eating food together is a part of the culture and a gesture of care for one another.