GOCHU AMORE
Visual IdentityCentered around sharing, the menu is designed for enjoying food together, reflected in the slogan share the love. Gochu references Korean spice and character, while Amore adds warmth and charm, creating a name that feels joyful and memorable.
The visual identity combines modern retro disco aesthetics with a checkered kitchen towel pattern and playful bilingual typography. Through vibrant color, bold form, and cultural contrast, the brand creates a lively and approachable identity built around flavor and connection.