ilios&co
Visual IdentityThe brand is centered around ilios (sun), symbolizing warmth, energy, and a sense of joy which positions the café and its offerings as something uplifting and social. Co represents the people behind the brand, emphasizing community and shared experience. The logotype draws inspiration from the sun statue on Hydra, while its letterforms subtly form a face, introducing a human presence.
A restrained palette of blue and silver references the ocean and Greece’s silversmithing heritage, balancing freshness with refinement. Through typography, color, and form, the project builds a distinct brand language that feels both contemporary and rooted in cultural context.